In the GPS category, where devices are only as accurate as the data that drives them, the question of how to handle map updates has long been an issue. Where some GPS device makers sell ad hoc single map updates and others offer more frequent—but unverified—maps that are updated by user communities, NAVIGON’s FreshMaps uses field-verified, quality-controlled map and POI updates. The service is designed to balance quality with quantity.

NAVIGON’s FreshMaps is based on data from NAVTEQ, the GPS industry’s leading digital map data provider. NAVTEQ field geographers painstakingly profile each road link with 262 characteristics to ensure data reflects real world conditions. NAVTEQ maps are used more than 100 million times every day by consumers using online map, wireless automotive, consumer device, fleet and governmental GPS systems.